Published October 29, 2007 by Rick Biche
I caught this New York Times article about Nick Haley, an 18 year old student in England whose YouTube video has become a produced and featured commercial for Apple. All the ingredients are there for a pro-sumer world story. A few of the lines that resonate most strongly with me as an educator are:
…Mr. Clow said. “People’s relationship with a brand is becoming a dialog, not a monolog.”
What if brand were your content, class or school?
“…That’s the whole point of advertising; it needs to get to the user,” Mr. Haley said. “If you get the user to make the ads, who better?”
Would they advertise it?
Filed under Technology